$1.78 Trillion Franklin Templeton Launches Dedicated Crypto Division

In Brief

• Franklin Templeton launched Franklin Crypto after acquiring 250 Digital.
• The new division will focus on institutional crypto investing.
• The move expands the firm's digital asset business.

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The $1.78 trillion asset manager Franklin Templeton has completed its acquisition of cryptocurrency investment firm 250 Digital and officially launched Franklin Crypto, a dedicated crypto management division focused on institutional investors. This deal brings crypto veterans Christopher Perkins and Seth Ginns into leadership roles and integrates 250 Digital’s investment team and cryptocurrency strategies into the company’s existing digital assets business. The move marks another step in Franklin Templeton’s long-term expansion into digital assets as institutional demand for crypto investment products continues to grow.

Franklin Templeton Launches Franklin Crypto After Acquisition

According to the company’s June 22 press release, the acquisition includes the entire 250 Digital investment team and all liquid cryptocurrency strategies previously managed by CoinFund. Franklin Templeton also said it will invest directly in those strategies as part of the agreement.

Following the transaction, Christopher Perkins will become Head of Franklin Crypto, while Seth Ginns will serve as Chief Investment Officer. The pair will work alongside Franklin Templeton Digital Assets veteran Tony Pecore, with the new division reporting to Sandy Kaul, the firm’s Head of Innovation.

Institutional Crypto Expansion Continues

The launch builds on Franklin Templeton’s existing digital asset operations, which already include dedicated research, active portfolio management, institutional risk oversight for digital assets, and more.

With approximately $1.78 trillion in assets under management as of May 31, 2026, Franklin Templeton ranks among the world’s largest asset managers. The company said the new division strengthens its long-term commitment to digital assets and the infrastructure supporting institutional adoption.

The announcement also reflects a wider trend across traditional finance, where major asset managers and investment firms continue expanding their digital asset offerings as institutional interest grows beyond spot Bitcoin (BTC) ETFs into actively managed cryptocurrency strategies, tokenized assets, and blockchain-based financial infrastructure.

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