Another Public Company Buys More Bitcoin; Nears $1B in BTC

Nasdaq-listed Strive has expanded its Bitcoin (BTC) treasury again. The company disclosed it purchased 179 additional BTC, bringing its total holdings to about 13,311 Bitcoin. The update came alongside a broader corporate announcement covering its SATA credit product and balance-sheet changes.

Strive adds more Bitcoin to corporate treasury

Specifically, Strive revealed the new purchase in a March 11 investor update detailing several financial adjustments tied to its SATA product. The filing confirmed the company added 179 BTC since its last disclosure, increasing its total treasury to roughly 13,311 Bitcoin.

At current prices, this is worth over $930.79 million, considering that Bitcoin is trading at the price of $69,926.06, up 0.6% on the day, down 3.7% over the week, and advancing 1.2% across the past month, per the most recent chart information.

The company positioned the move as part of its disciplined accumulation strategy. Chief Investment Officer Ben Werkman said the purchase strengthens Strive’s balance sheet and reflects a continued commitment to building long-term exposure to Bitcoin.

“This latest purchase strengthens our balance sheet and reflects our disciplined approach to continued Bitcoin accumulation. (…) We believe both STRC and SATA offer a compelling investment opportunity for corporate balance sheets given the volatility profile, liquidity, and yield they offer to investors.”

A chart tracking the company’s treasury shows the holdings steadily rising through the past year, with several notable jumps during late 2025 and early 2026 as the firm scaled its digital asset exposure.

Bitcoin treasury strategy tied to Digital Credit

Meanwhile, the Bitcoin purchase came alongside several other balance-sheet moves. Strive increased the dividend rate on its SATA product to 12.75%, narrowed the targeted trading range for the security to $99-$101, and said it would avoid issuing new SATA shares below $100.

The company also purchased $50 million of Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) as part of a broader credit allocation strategy.

CEO Matthew Cole said the goal is to stabilize SATA’s trading range while maintaining a strong balance sheet capable of supporting long-term returns. The firm describes its model as a “Digital Credit” strategy, using Bitcoin as the hurdle rate for capital deployment. In his words:

“We believe Digital Credit could be a multi-trillion-dollar opportunity, and every single update today aims to improve the credit quality and lower the expected volatility profile of our Digital Credit product, SATA. (…) We’re focused on building a track record of success for SATA by maintaining a stable trading range and keeping a strong balance sheet, which we believe will generate attractive long-term returns to our common equity shareholders vs our Bitcoin hurdle rate.”

Growing corporate Bitcoin adoption

Strive is part of a broader trend of companies placing Bitcoin on their balance sheets. Corporate treasury strategies built around Bitcoin have expanded rapidly in recent years, with quite a few publicly traded firms accumulating large holdings to gain exposure to the asset’s long-term growth potential.

Indeed, with 13,311 BTC now on its balance sheet, Strive sits among the growing list of corporate Bitcoin holders continuing to add to their positions even as market conditions fluctuate.

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