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TikTok launches new specialized global platform for artistes
TikTok has launched a new global platform specially designed to help artistes build their career and fanbase on the social platform.
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Announced on 3 June, the new platform known as TikTok for Artists allows artistes to gain data insight on their music, posts, and followers.
This data will help them better connect with the global TikTok community, promote their music, and drive success both on and off the platform.
Big boost for artists
The new all-in-one music insights platform will provide daily-updated analytics dashboards with detailed, actionable data about the performance of their music and posts on TikTok, as well as how the community is engaging with the artiste and their music on the platform.
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Through this insight, they can boost fan engagement, optimize their promotional strategies and inform content creation on TikTok.
Today’s launch also includes the Pre-Release tool, a new self-service tool which enables artistes to promote the forthcoming release of an album on TikTok.
This way, interested fans can pre-save their favorite albums directly to their Spotify or Apple Music library, where it will become instantly available to listen to on their chosen music streaming service upon its release.
Commenting on the launch, Tracy Gardner, TikTok’s Global Head of Music Business Development said:
“TikTok is already well known for being the world’s best platform for music discovery and promotion, and with the launch of TikTok for Artistes, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level. We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform.”
To access the service, artistes need to create a certified TikTok Artist Account which they can share with their teams and label teams.
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