New Apple TV coming before 2026, reports confirm

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New Apple TV coming before 2026, reports confirm

Ana Zirojević 2025-08-05

Amid everyone sitting on the edge of their seats expecting the upcoming iPhone 17 product lineup, a new Apple TV 4K is still in the cards in the next five months or so, with the current model from 2022 going to the proverbial garbage heap.

Indeed, with the 2022 model becoming obsolete, the tech giant is refreshing the Apple TV hardware – something it doesn’t do very often – releasing a new model roughly every three years, and an insider source has confirmed it’s coming this year, per a report by MacRumors on August 5.

New Apple TV features

Specifically, this model should boast a newer chip, support for Wi-Fi 7, and an Apple-designed Bluetooth and Wi-Fi chip for the first time ever, facilitating better cooperation and faster data synchronization between Apple’s smart home devices. It should also be cheaper, according to Apple analyst Ming-Chi Kuo.

As a reminder, the 2022 Apple TV 4K features the A15 Bionic chip, support for HDR10+, and a tweaked Siri Remote with a USB-C charging port. The new model should debut in late 2025, possibly between September and December, and the latest insider information suggests this is still ongoing.

Meanwhile, Apple’s upcoming iPhone 17 Pro possibly made a public appearance recently, as an X user shared two photographs of a man in reflective sunglasses holding what could be the long-anticipated device inside a thick black protective case.

That said, some iPhone models currently sold in the US include OLED displays supplied by BOE, which is facing a ban after the International Trade Commission (ITC) declared it had infringed on Samsung Display’s confidential OLED technology, and the ban might affect the devices carrying BOE-made displays.

Elsewhere, Apple has received major heat over a controversial billboard featuring an unfortunate cartoon that resembles what appears to be a phallic shape, at a time when many tech companies are trying to outdo each other with attention-grabbing advertising campaigns.

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Ana Zirojević Crypto journalist and market analyst with 7+ years of experience covering digital assets, blockchain technology, and data-driven market analysis.