Luxury Meets Hash Power: This $40K Watch Actually Mines Bitcoin

Luxury watches are entering the Bitcoin (BTC) era with a limited-edition timepiece paired with a 1,000 terahash (TH) Bitcoin digital miner, blending Swiss craftsmanship with real mining capacity.

Indeed, the release by GoMining and Jacob & Co., called Epic X GoMining, highlights how Bitcoin is moving beyond pure finance into lifestyle and ownership experiences. 

A Luxury Watch With Embedded Bitcoin Mining

Specifically, Epic X GoMining is a limited 100-piece edition from Jacob & Co.’s Epic X Bridges collection. The watch features a 44-mm black DLC titanium case housing a skeletonized, hand-wound movement with bridges printed with GoMining’s name and Bitcoin-inspired motif.

Each watch pairs with a 1,000 TH GoMining digital miner, designed after the timepiece and integrated directly into the owner’s GoMining account. The miner represents real hash power operating in GoMining’s global data centers, earning Bitcoin daily based on network conditions.

How the Digital Miner Works

The digital miner also functions as a certificate of mining power, allowing owners to track performance, projected rewards, and historical earnings in real time. Then, Bitcoin rewards are credited daily to the user’s GoMining wallet, net of service fees covering electricity, maintenance, and uptime.

Moreover, owners can scale their mining exposure by purchasing additional terahash through the GoMining platform. Because the miner is blockchain-based, ownership is transparent and transferable, with the option to list it on GoMining’s marketplace or third-party platforms.

Why This Matters for Bitcoin Adoption

Mark Zalan, CEO of GoMining, described the product as a new form of luxury experience that merges craft, computing, as well as Bitcoin, stating that:

“This collaboration brings together a Swiss mechanical statement piece and a digital miner with real hash power. Owners get a Jacob & Co. watch they can wear and a digital miner they can manage and earn Bitcoin from.”

Furthermore, Jacob & Co.’s CEO Benjamin Arabov echoed the sentiment, noting the brand’s focus on pushing digital integration beyond traditional boundaries. As he said in the press release:

“Creativity is the driving force behind everything we do at Jacob & Co., and our goal is always to bring bold ideas to life in a way the world hasn’t seen before.”

The Epic X GoMining will debut at Consensus Hong Kong on February 10-12, 2026, with availability through Jacob & Co. showrooms, official websites, and GoMining’s marketplace. The full package has a price tag of $40,000, underscoring how Bitcoin mining is expanding into entirely new cultural and economic spaces.

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