Japanese automaker Mazda opens new concept showroom in Tokyo

Mazda Motor Corporation has opened MAZDA TRANS AOYAMA, a new concept showroom to offer an immersive brand experience for Mazda enthusiasts and new audiences.

According to a press release on 4 January, the new showroom will  open on 6 February in Minami-Aoyama, Tokyo, and is open to both current customers and enthusiasts and those looking to discover the Mazda brand.

Showroom features and attractions

This space includes vehicle displays, test drives, and interactive exhibits, which highlight Mazda’s history and innovation.

Visitors can explore production vehicles, concept cars, and historic models, while a collection of miniature cars displays Mazda’s automotive legacy.

A notable feature of MAZDA TRANS AOYAMA is its café, operated by ITUKI COFFEE, a specialty roaster from Hiroshima’s Miyajima. Open from 8:30 AM to 10:00 AM, the café provides a relaxing environment for visitors.

MAZDA TRANS AOYAMA will host limited-duration exhibits, experiential events, and workshops on themes beyond automobiles.

The initiative aligns with Mazda’s human-focused philosophy, striving to create moving experiences that uplift and energize people.

Initial events include a talk session titled My Personal Style – An Enjoyment of Roadsters and Color” happening on 8–9 February and a flower arrangement workshop on 15–16 February.

Furthermore, Mazda offers MX-5 test drive experiences, enabling visitors to imagine life with a Mazda vehicle.

Through these initiatives, Mazda will boost customer engagement and introduce its philosophy of “enriching life-in-motion” to a bigger audience.

Mazda’s commitment to innovation extends beyond this showroom, with additional projects enhancing its presence in Tokyo.

Expansion beyond MAZDA TRANS AOYAMA

In addition to the MAZDA TRANS AOYAMA, Mazda has recently opened MAZDA INNOVATION SPACE TOKYO in Roppongi Hills, operating as a hub for innovation and partnerships.

Furthermore, the company aims to open a new R&D office in the Azabudai Hills district in early summer 2025, focusing mostly on software development and collaborative innovation.