YouTube logo on a computer screen
Breaking language barrier: YouTube brings content in native languages
YouTube has introduced a multi-language voice feature that allows fans to watch content in their local languages.
Ad
In a blog post on 10 September, the streaming giant said the new feature is geared at empowering creators to share their content with many more viewers.
The feature will be rolling out to millions of creators over the coming weeks, the company said.
How it works
Before now, creators needed to create content in a particular language to reach viewers who speak that language, but not anymore.
Ad
With the multi-language voice feature now available, creators can make videos in English and their viewers can choose to watch the video in their local languages.
YouTube started experimenting with this feature two years ago, allowing a few creators to add their own dubs in multiple languages.
At the time, the strategy saw creators increase their watch time by 25% in the video’s non-primary language.
But the company is doing even more.
“We’ve even begun piloting multi-language thumbnails with a select group of creators, giving them the opportunity to add localized thumbnails based off of viewers’ selected language.”
YouTube claims some of its top creators like MrBeast and Mark Rober now reach millions more viewers around the world, with Rober’s multi-language audio dubs averaging over 30 languages per video.
With the new feature, adding dubs isn’t necessary as viewers can see the content in their native languages within moments of going live.
Improving user experience
YouTube has been working on improving user experience with new ideas, and the multi-language feature is just the latest.
Earlier this year, the platform introduced AI search to help users navigate easier and find the content they seek without much hassle.
Hopefully, this new update will further improve user experience and bring more people onboard from different parts of the world.
How do you rate this article?
Subscribe to our YouTube channel for crypto market insights and educational videos.
Join our Socials
Briefly, clearly and without noise – get the most important crypto news and market insights first.
Most Read Today
1
Samsung crushes Apple with over 700 million more smartphones shipped in a decade
2Peter Schiff Warns of a U.S. Dollar Collapse Far Worse Than 2008
3Dubai Insurance Launches Crypto Wallet for Premium Payments & Claims
4XRP Whales Buy The Dip While Price Goes Nowhere
5Luxury Meets Hash Power: This $40K Watch Actually Mines Bitcoin
Latest
Most Read Today
MOST ENGAGING
8
Also read
Similar stories you might like.
Business &Amp; Technology
New AI Assistant enhances YouTube Shopping experience for users
Shedrach | 2025-09-16
Business &Amp; Technology
Samsung TV meltdown: Streaming apps suddenly unusable
Ana | 2025-08-01
Computer &Amp; It
Streaming madness: internet users now spend 25 days a year watching videos online
Jastra | 2025-07-15
Artificial Intelligence
YouTube rolls out AI search to help users navigate easier
Shedrach | 2025-06-26
Artificial Intelligence
Music takeover: Fake bands flood Spotify and YouTube with AI songs
Ana | 2025-06-16
Business &Amp; Technology
Twitch ad revenue nosedives – streamers sound the alarm
Ana | 2025-05-23
Business &Amp; Technology
YouTube rolls out weekly charts for top podcasts in the U.S.
Shedrach | 2025-05-16
Business &Amp; Technology
Meet Hasan Piker, a.k.a. the ‘Joe Rogan of the Left’
Ana | 2025-05-13
Business &Amp; Technology
YouTube launches mid-roll ads update; here’s what you should know
Ana | 2025-03-26
Business &Amp; Technology
Rumble launching live streaming platform to rival YouTube
Rokas | 2025-03-14