Intelligent scents: World’s first AI-powered fragrance house goes live

The world’s first AI-powered fragrance house known as Generation has been launched in New York, United States.

According to a press release on 5 March, the fragrance house owned by Osmo, the first company to digitize scent, is powered by olfactory intelligence (OI), a technology that turns data into scent. 

OI helps Generation to enable brands and creators to create fragrances with more precision and creativity than ever before.

Bringinging exclusive fragrances

OI is an intelligence that helps Generation to bring about exclusive fragrances. It combines exclusive ingredients, advanced formulation tools, and real-world market intelligence to bring about unusual scents.

Three exclusive fragrance ingredients are offered by Generation at launch, namely Glossine, Fractaline, and Quasarine, all created using OI technology.

Commenting, Alex Wiltschko, founder and CEO of Osmo said:

“Fragrance is deeply personal, but until now, creating it has been slow, uncertain, and often out of reach. We developed olfactory intelligence to give brands more intuitive, data-driven, and creative ways to design fragrances. This isn’t just about making the process faster, but also smarter and more expressive to help brands create extraordinary products that resonate with consumers, comply with shifting regulations, and stand out in a crowded market.”

Generation’s ingredients have already been adopted by some of the world’s leading beauty and personal care brands to offer new scents that were just not possible before now.

The AI fragrance startup is also built to streamline the entire fragrance development process, helping brands move from idea to market more efficiently while staying ahead of trends.

Putting talents together

Generation came into being with the help of professionals from different areas of expertise. These include machine learning, sensory neuroscience, data science, perfumery, and analytical chemistry.

With the ingredients available, the startup empowers brands to create cleaner, more sustainable fragrances that meet modern consumer demands while making room for unlimited creativity.